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Sport NB’s new CEO, Cheryl MacDonald, is this episode’s guest. She shares her inspiring academic and professional journey, and her vision for building an inclusive and thriving sport community in New Brunswick with host PL Savoie. Listen for challenging conversations, success stories, and a look at the exciting future of Sport NB!
Cheryl MacDonald has a proven track record of leadership, strategic planning, and relationship building in her previous roles within the sports sector. She comes to us most recently as Director of the Scott McCain and Leslie McLean Centre for Sport, Business and Health at Saint Mary’s University, and has valuable experience on both the administrative and academic sides of sport management. As the new CEO of Sport New Brunswick, she will be responsible for overseeing the organization’s operations, developing partnerships, and driving initiatives to promote sports participation throughout the province.
“I believe in the value of bringing the benefits of sport to more New Brunswickers and their local communities with an emphasis on inclusion and accessibility. As such, I am enthusiastic about Sport NB’s potential to expand and enhance its programming. I am thankful for this opportunity to be the organization’s CEO and I look forward to working with the Board and others to elevate Sport NB’s impact and legacy.” Cheryl MacDonald, newly appointed CEO, Sport NB.
More about our Co-Host:
Pierre-Luc “PL” Savoie, now entering his 2nd season as a co-host and producer of the Coach’s Plan Podcast. Originally from Bathurst, NB, having moved to the Fredericton region in 2018 to pursue post-secondary education, leading to valuable experiences with organizations such as Sport NB and Softball NB, as well as playing a digital media role with Team-Équipe NB’s mission staff for the 2022 and 2023 Canada Game. PL brings an interesting and passionate point-of-view to each episode which can be enjoyed by anyone from sports professionals to the general public.
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If you have questions about the podcast, coaching education, or anything else, feel free to email peter.jewett@sportnb.com.